@sil_noemi
Native
I believe the most powerful campaigns don’t just reach audiences, they move them.
Native
Fluent
Having studied and worked across Seoul, Rotterdam, and Lucerne, has shaped how I approach marketing: globally curious, locally authentic.
About
About
Welcome to my digital portfolio! With 5+ years in CRM, loyalty, and campaign marketing, I design data-driven campaigns that inspire, engage, and build connections that last.
“Marketing isn’t just reach: it’s about resonance.”
Silvia Külling
What I bring to the table
CRM Expert:
Over the past years, I honed my skills in retention, persuasion, sales, and team optimisation, developing effective CRM strategies across retail, energy, and health insurance industries. 🛍️⚡🛡️
Analytical Ace:
📈 Data-driven insights are my jam. I thrive on turning numbers into strategies that truly resonate and engage. While at DGN Publishers, I sharpened this edge by completing a GA4 course and earning certification from Online Dialogue, further enhancing my ability to leverage analytics for impact. 🔍
Leadership:
I bring proven leadership experience, having managed a team of three direct reports and co-led the International CRM team of 18. 🚀 Recognized for my impact early on, I was promoted to Senior within just over a year of joining the company and to Manager the following year. To further strengthen my leadership foundation, I completed the JD Sports Management Development Program (MDP) with The City & Guilds in 2022, underscoring my commitment to continuous growth as a leader.🎓
What I bring to the table
Testimonials
Testimonials
Silvia combines strong CRM expertise with creativity and ownership. She works in a very structured, accurate and efficient manner, stays calm under pressure and consistently delivers on time and to a high standard. She proactively proposes improvements, connects channels and teams, and turns insights into actionable and visual roadmaps.
Xander Snijders
Chief Commercial Officer DGN
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Hard skills
Hard skills
Main characteristics
Creativity
My innovative way of looking for solutions has always helped my team and me excel.
Tactfulness
I believe in the power of diversity and co-creation, which can be an enormous benefit when managed correctly. Essential to make such precious connections is tactfulness.
I take pride in being recognised for the grit, ownership and professionalism I demonstrate.
